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Browsing Archive: July, 2014

Google wants to know how the human body works

Posted by Jiaxi Lu on Sunday, July 27, 2014, In : 848FINACE 
Jiaxi Lu
A "smart" contact lens developed by Google to monitor glucose levels in tears. Photo courtesy of Google.
A “smart” contact lens developed by Google to monitor glucose levels in tears. Photo courtesy of Google.

Google is exploring the human body, hoping to develop a definition for a “healthy” person by cells and molecules.

This ambitious project, which the company claims “has never been done before” and known as the Baseline Study, is being led by the Google X secret laboratory, Google said in a statement Thursday.

The study is now in its pilot phase as researchers e...


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inShare Bose sues Beats over headphone patents

Posted by AFP on Sunday, July 27, 2014, In : 848FINACE 
 
Bose sues Beats over headphone patents

AFP
SAN FRANCISCO
Audio technology veteran Bose Corporation on Friday sued Beats Electronics over patented technology for canceling noise in earphones.
The suit filed in federal court in the US state of Delaware pits the 50-year-old firm against an Internet Age youngster being bought by Apple in a deal valued at $3 billion. ‘Bose brings this action against Beats...


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The Real Leadership Lessons of Steve Job

Posted by Walter Isaacson on Sunday, July 20, 2014, In : 848FINACE 




by Walter Isaacson

His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world’s most valuable company. Along the way he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing. He thus ...


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Apple competes with its own ad agency – and loses

Posted by Bruce Goldman on Monday, July 7, 2014, In : 848FINACE 

It's been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day had created specifically to serve Apple. "Whilst the Californian tech giants have worked on expanding their 1000 person in-house ad team in an effort to have greater control on their advertising strategies," says UK blog Creativepool in a July 4 post, "it is still actively collabo...


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